Sep 9, 2019
Emmett pioneered the Direct-to-Consumer aesthetic. The bright
colors, the flat design, and the sans serif fonts are a direct
result of his work. At Gin Lane, he worked with brands like
Bonobos, SweetGreen, Harry’s, Smile Direct Club, and Recess. Now,
he’s switching gears. Emmett and his team launched Pattern, a
family of brands with products and guidance that inspire people to
live a more present life.
Emmett isn’t a Luddite, but he’s skeptical of the effects of
modern technology and our obsession with efficiency.
I admire Emmett’s ability to match the intuitive and the
intellectual, the quantitative and the qualitative. He loves to
read but doesn’t get bogged down by the dogma and precedent.
He loves to be creative but isn’t trapped by the myth of the messy
artist whose life is in shambles. He’s a sharp critic, a careful
observer, and a prolific designer. And in this episode, Emmett
reveals his true colors. But I’ll warn you, there are some curse
words in this episode due to the passion of the conversation. Enjoy
my conversation with Emmett Shine.